Viva Magenta! This vibrant shade of red has been selected by Pantone as 2023's Color Of The Year. This magenta color has its roots in nature, is strong and bold, and gives your house a cheerful and upbeat feel. Although Viva Magenta is a striking color, there are many ways to incorporate it into your home's décor--subtly or as a focal point. Today, in honor of International Day of Color, we explore all the ways to incorporate this warm and dramatic tone into any room of the house.

Be Bold

'Decorating with Viva Magenta takes a dexterous touch, and while it's a good idea to pair it with crisp whites or soothing neutrals that won't fight the color, you can use color drenching to maximize its effect, though I would limit it to rooms that you tend to use in the evening or that you want to feel a little light-starved and very cozy,' says Lucy Searle, Editor in Chief, Homes & Gardens. 'That means considering it as a bedroom color or for you snug.'

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Add An Accent

Whether in tile work or furniture, Viva Magenta can be incorporated at a smaller scale, through decor.

Create A Focal Point

Why not give Viva Magenta a try if you have a kitchen pantry unit or cabinetry that needs a fresh paint job? This shade will instantly transform a dull setting without coming off as brazen.

Want more purple inspiration? Check out our recent Pinterest board featuring Viva Magenta, Pantone’s 2023 Color of the Year.